September 14–16, 2026

Welcome to STM 2026 Autumn Edition

Switzerland Tourism, Swiss International Air Lines, Travel Switzerland and Saas-Fee Tourism are pleased to invite you to the Switzerland Travel Mart (STM) 2026 Autumn Edition – Japan-Korea-Southeast Asia in Saas-Fee.

The STM 2026 Autumn Edition is an important and effective platform for business meetings between buyers from Japan, Korea, Southeast Asia and representatives of the Swiss tourism industry. During the workshop, approx. 30 tour operators and travel agencies from Japan, Korea and SEA meet around 50 Swiss suppliers on 15-minute pre-scheduled business appointments.

Join us for a great business and learning experience. We look forward to welcoming you soon in Saas-Fee.

Programme

Host Destination Saas-Fee

Partners

Swiss International Air Lines

Co-Organizers

Swiss International Air Lines (SWISS) is Switzerland’s leading air carrier. With one of Europe’s most advanced aircraft fleets, SWISS is a premium airline that provides direct flights from Zurich and Geneva to keep Switzerland connected with Europe and the world.

Swiss Travel System AG

Co-Organizers

Swiss Travel System AG is a Zurich-based marketing company co-founded in 2011 by Swiss Federal Railways (SBB), Switzerland Tourism and five private railway companies. Its mission is the joint worldwide marketing of Switzerland’s comprehensive public transport network.​

Registration

Contact

Get in touch with us: stm@switzerland.com